I am curious... it seems that you are just supposed to "soak" the cut stems for a week or more in water.... which is mostly what people normally do with cut roses. But whenever I put roses my boyfriend brings me in water, they just fade within a week or so. I'll "feed" the roses with either sugar in the water or with the packet of plant food that comes with them. I'll cut off a small bit at an angle from the bottom of the stem evert day or so. But after a week or so they start wilting and drooping, so at that point I just take them out and hang them upside down to dry.
Remember that light changes as the angle of the sun shifts throughout the season. If you live in the upper half of the U.S., choose a site that will offer full sun year-round. The more sun you have, the more flowers your plants will produce. In the lower half of the U.S., choose spots with a little bit of afternoon shade. This protects blossoms from the scorching sun and helps your flowers last longer.
NOTE: During my move, I had cut several rose branches and placed them in a grocery paper bag in my garage--only to have forgotten to bring them home for a week. The branches had been in a broiling hot enclosed garage without water, and needless to say, they looked pretty dried out to a crisp. But I didn't want to just toss them out yet (these were the climbing Charisma roses), so I got an empty plastic detergent tub and completely immersed the stems for 2 weeks (no changing water). Then I stuck them into soil and hoped for the best. Well, I got about a 50% survival rate.
Cover the cutting loosely, pot and all, with a plastic bag or plastic wrap and keep the soil moist. Putting a tall stake into the pot will hold the plastic away from the leaves. If the plastic touches the leaves, they remain wet and can succumb to a fungus disease. Along the same lines, make sure the condensation can escape from the plastic or the stem will rot.