Fertilize the roses. After they are established, roses should be fertilized a few times per growing season. Use fertilizer (either liquid or granule) in early spring, when you see the first few leaves sprout. Use it again after the first bloom, and again if there's another bloom. Stop fertilizing the roses at the end of the summer, just before Labor Day.
I am curious... it seems that you are just supposed to "soak" the cut stems for a week or more in water.... which is mostly what people normally do with cut roses. But whenever I put roses my boyfriend brings me in water, they just fade within a week or so. I'll "feed" the roses with either sugar in the water or with the packet of plant food that comes with them. I'll cut off a small bit at an angle from the bottom of the stem evert day or so. But after a week or so they start wilting and drooping, so at that point I just take them out and hang them upside down to dry.
Cover the cutting loosely, pot and all, with a plastic bag or plastic wrap and keep the soil moist. Putting a tall stake into the pot will hold the plastic away from the leaves. If the plastic touches the leaves, they remain wet and can succumb to a fungus disease. Along the same lines, make sure the condensation can escape from the plastic or the stem will rot.