Pests and diseases: Prevention is the best way to avoid pest and disease problems. Start with disease-resistant varieties, keep plants in healthy condition (well fertilized and well watered), maintain good air circulation, keep foliage dry, and remove any diseased foliage or spent flowers. For Japanese beetle grubs, use beneficial nematodes or Milky Spore (Bacillus popilliae). Rose Rx is effective against scale, spidermites and aphids. For more information, see the Pest and Disease Finder.
NOTE: During my move, I had cut several rose branches and placed them in a grocery paper bag in my garage--only to have forgotten to bring them home for a week. The branches had been in a broiling hot enclosed garage without water, and needless to say, they looked pretty dried out to a crisp. But I didn't want to just toss them out yet (these were the climbing Charisma roses), so I got an empty plastic detergent tub and completely immersed the stems for 2 weeks (no changing water). Then I stuck them into soil and hoped for the best. Well, I got about a 50% survival rate.
Fertilizer: Roses are heavy feeders, and will benefit from a steady supply of nitrogen, phosphorus and potassium. You can provide these nutrients with either liquid or granular fertilizers, at a ratio of approximately 5-8-5. In most cases, regular applications of compost, rotted manure, fish emulsion and seaweed extracts will provide roses with all the nutrients they need. These organic amendments also help to moderate pH imbalances and stimulate beneficial soil life. Other organic amendments favored by rose growers include greensand, black rock phosphate and alfalfa meal.