Water. Irrigate roses deeply but infrequently, applying water directly to soil using soaker hoses or drip irrigation. Water needs vary based on weather and soil, so check soil with your finger. Water often enough to create consistently moist soil – not overly wet, not bone-dry. To prevent diseases, keep foliage dry, especially if you must water late in the day.
Choose rose varieties. Did you know there are 13,000 varieties of roses?[1] Some roses grow better in certain regions than in others. When you're choosing what type of rose to grow, take some time to research the specifics of your growing region, then look for roses that have characteristics you find appealing. Take their shape, size, and color into account when choosing varieties to grow. Roses fall into the following categories:
The rose seeds can be planted right away if you have harvested them as late as November, December or January (in Southern California) or early spring after danger of frosts in your area. Place the rose seeds about one-half inch deep in a very light mixture of 50% sterile potting soil and 50% vermiculite. Some rose hybridizers use Sunshine Mix #4. You can use small pots or shallow trays to plant your seeds, whatever works for the space you have, as long as they have good drainage. Nursery flats work well for this. Lightly dust the rose seeds with RooTone or Captan before covering with soil. And then dust the top of the soil again, which will hopefully help to prevent damp-off (a disease which kills young rose seedlings). Amateur rose hybridizers concerned with toxic chemicals may want to periodically spray the seed tray with diluted peroxide and water instead of the more toxic Captan.   
Prepare a large hole. You'll need one for each rose bush you're planting. Use a garden spade or shovel to dig a hole 18 inches (45.7 cm) wide and 18 inches (45.7 cm) deep. The measurements don't have to be exact, but a hole this wide and deep will be suitable for most roses. Mix the soil you removed from the hole with compost, and use some of it to form a small mound in the base of the hole. Add some bonemeal or rose fertilizer.
Fertilizer: Roses are heavy feeders, and will benefit from a steady supply of nitrogen, phosphorus and potassium. You can provide these nutrients with either liquid or granular fertilizers, at a ratio of approximately 5-8-5. In most cases, regular applications of compost, rotted manure, fish emulsion and seaweed extracts will provide roses with all the nutrients they need. These organic amendments also help to moderate pH imbalances and stimulate beneficial soil life. Other organic amendments favored by rose growers include greensand, black rock phosphate and alfalfa meal.