To plant in a garden, choose a spot with bright but indirect light, so cuttings won't be stressed by too much sun or heat. Northern and eastern exposures are perfect rooting spots. Cultivate the soil in your new propagation bed about 4 to 6 inches deep, so it crumbles easily. If your soil is heavy, incorporate a small amount of sand, so that new roots can penetrate without much effort.
I too, have tried the cut rose flower method, but haven't yet been successful--perhaps because there are chemical additives that the roses have soaked up, or because there are no nodes (which are the points where new shoots grow out), or because the stems have spent much of their energy producing the flowers...BUT, perhaps if the flowers were immediately cut off and some rooting hormones applied to the bottom cut ends, that may work.
Fertilizer: Roses are heavy feeders, and will benefit from a steady supply of nitrogen, phosphorus and potassium. You can provide these nutrients with either liquid or granular fertilizers, at a ratio of approximately 5-8-5. In most cases, regular applications of compost, rotted manure, fish emulsion and seaweed extracts will provide roses with all the nutrients they need. These organic amendments also help to moderate pH imbalances and stimulate beneficial soil life. Other organic amendments favored by rose growers include greensand, black rock phosphate and alfalfa meal.