Remember that light changes as the angle of the sun shifts throughout the season. If you live in the upper half of the U.S., choose a site that will offer full sun year-round. The more sun you have, the more flowers your plants will produce. In the lower half of the U.S., choose spots with a little bit of afternoon shade. This protects blossoms from the scorching sun and helps your flowers last longer.
There will be disappointments along the way, when many rose seeds fail to germinate, or perhaps they do germinate, only to die several weeks later from damp-off disease. Sometimes a rose seedling will turn out to be as ugly as sin, or very sickly, and you will reluctantly have to throw it away. Other times they will be just ho-hum, or look too much like its parent, and therefore have no value. But, just when you don't expect it, you might discover that one of your rose seedlings turns out to be very special.