Remember that light changes as the angle of the sun shifts throughout the season. If you live in the upper half of the U.S., choose a site that will offer full sun year-round. The more sun you have, the more flowers your plants will produce. In the lower half of the U.S., choose spots with a little bit of afternoon shade. This protects blossoms from the scorching sun and helps your flowers last longer. 

Fertilize the roses. After they are established, roses should be fertilized a few times per growing season. Use fertilizer (either liquid or granule) in early spring, when you see the first few leaves sprout. Use it again after the first bloom, and again if there's another bloom. Stop fertilizing the roses at the end of the summer, just before Labor Day.[7]
Rose seeds need to go through stratification (an artificial cold spell) for 10 to 12 weeks before they will sprout. This, combined with a germination success rate of 20-30% makes propagation by seed an unattractive prospect. on by seed an unattractive prospect. If you still want to try it, find a good source of information that will guide you through the process.
Water: Roses require more water than most other landscape plantings, especially during the first year as the plant is getting its roots established. The best way to water your roses is with drip irrigation. It concentrates the water at the root zone where it is needed, and keeps the foliage dry to minimize disease problems. A good, thick layer of organic mulch will help conserve moisture, reduce weeds, and encourage healthy root growth. As the mulch breaks down, it will also add organic matter to the soil.
Fertilizer: Roses are heavy feeders, and will benefit from a steady supply of nitrogen, phosphorus and potassium. You can provide these nutrients with either liquid or granular fertilizers, at a ratio of approximately 5-8-5. In most cases, regular applications of compost, rotted manure, fish emulsion and seaweed extracts will provide roses with all the nutrients they need. These organic amendments also help to moderate pH imbalances and stimulate beneficial soil life. Other organic amendments favored by rose growers include greensand, black rock phosphate and alfalfa meal.
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