Despite their reputation for being finicky, most roses are simple to grow and easy to propagate at home. “Propagate" simply means to reproduce a plant easily from a simple cutting. Unlike seeds, which produce very different plants, rooted cuttings produce replicas of their parent. You don't have to be a trained rosarian to reproduce treasured family heirlooms or favorite garden roses.
as mentioned when I replied to Mick, the powder with be a fungicide as we’re trying to help prevent dampening off – although careful watering is always the best solution to this problem. The hydrogen peroxide mentioned in the blog will be the same as the hair bleach and is just an extra precaution taken by the author to sterilise her seeds. Using normal bleach in tiny quantities is usual practice in preventing harmful bacteria in seed processes, especially if they are prone to disease in the first place.

Numerous things could be influencing the plant, from soil quality (do you amend and or feed/fertilize it?) to the circumstances of the move. It’s best to transplant roses in spring or ofall, not midsummer. and the new location should have plenty of organic matter/aged manure (these are amendments, per above). And then there’s watering … . So we really can not tell from here.

Plant the seeds. Some store-bought seeds can be planted immediately. If you germinated your own seeds as described above, plant them as soon as they begin to sprout. Plant with the sprout pointed downward, as this is the root. Lightly cover them with soil, about 1/4 inch (6 mm) deep. Space seeds at least 2 inches (5 cm) apart to minimize competition.[5]
There will be disappointments along the way, when many rose seeds fail to germinate, or perhaps they do germinate, only to die several weeks later from damp-off disease. Sometimes a rose seedling will turn out to be as ugly as sin, or very sickly, and you will reluctantly have to throw it away. Other times they will be just ho-hum, or look too much like its parent, and therefore have no value. But, just when you don't expect it, you might discover that one of your rose seedlings turns out to be very special.   
Soaking the seeds is a crucial step if your seeds will germinate properly and stay clear of any diseases. You MUST not mix the bleach with the hydrogen peroxide as this results in a chemical reaction. 3% peroxide for 24 hours is just fine. This is also a good time to perform the water float test. Remove all seeds that float as they might not be viable.
Monitor the rose cuttings to ensure they’re hydrated and taking root. Keep an eye on the cuttings to make sure they’re never dried out, as well as to make sure the cuttings are taking root. You can test to see if the roots are growing by gently tugging on the cuttings. You should be able to feel a slight resistance after a week or 2, meaning the roots are growing well.[13]