While your cuttings take root, keep them covered and moist. In a garden bed, a simple DIY mini greenhouse does the trick. Just place a bell jar, a garden cloche or an overturned mason jar over the cutting. A clear plastic bottle with the bottom cut out and the cap removed works, too. Water the soil regularly to keep it moist, but not soggy. Your mini hothouse will keep the humidity high inside.
I too, have tried the cut rose flower method, but haven't yet been successful--perhaps because there are chemical additives that the roses have soaked up, or because there are no nodes (which are the points where new shoots grow out), or because the stems have spent much of their energy producing the flowers...BUT, perhaps if the flowers were immediately cut off and some rooting hormones applied to the bottom cut ends, that may work.
Fertilizer: Roses are heavy feeders, and will benefit from a steady supply of nitrogen, phosphorus and potassium. You can provide these nutrients with either liquid or granular fertilizers, at a ratio of approximately 5-8-5. In most cases, regular applications of compost, rotted manure, fish emulsion and seaweed extracts will provide roses with all the nutrients they need. These organic amendments also help to moderate pH imbalances and stimulate beneficial soil life. Other organic amendments favored by rose growers include greensand, black rock phosphate and alfalfa meal.